Measurement
Optimise your campaigns to drive store visits
We understand who sees your ads and how your campaign is affecting foot traffic, enabling on-the-fly optimisation.
Real-time footfall measurement
Unlock Adsquare’s location data panel to understand how many customers visit your brick-and-mortar stores after ads are displayed.
Analyse store visits in real time
Adjust budgets based on performance
Consented data quality at scale
Activate our mobile location data directly in your preferred DSP, enhancing the quality and reliability of your measurement efforts.
Data privacy
Data collection with data protection as the top priority
Quality signals
Location data exclusively derived from SDK
Balanced panel
True representation of populations
Reliable results
Decoupled from media business for unbiased accuracy
Global scale
Available in 26 countries worldwide
Footfall data delivered to wherever you buy media
Receive footfall data in your DSP of choice on a daily basis for side-by-side analysis and optimisation.
Our platform
End-to-end campaign management
Effortlessly manage the complete campaign lifecycle, from planning and activation to measurement and analysis, all without leaving Adsquare.
Data protection by design
With data protection we ensure your information is secure and compliant.
Map-centric interface
Effortlessly visualise audience insights through an intuitive map-based interface.
Actionable insights
Access planning & activation insights instantly, for informed decision-making.
Advanced control
Adjustable look-back windows, customisable index and radius settings, and precise reach calculation.
Seamless integrations
Seamlessly launch campaigns across all relevant Demand-Side Platforms for maximum reach.
Help centre
Receive support when you need it with an integrated helpdesk and managed service options.
Walmart Mexico's footfall insight
When Walmart Mexico wanted to learn how many people visited their stores after seeing an ad on the GPS app Waze, they used Adsquare’s Footfall Measurement solution to track real-world store traffic.
12M impressions
17% uplift YoY
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