OnePlatform

Location intelligence, unified

Plan, buy, optimise, and validate campaigns —
all in one streamlined experience.
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Your unified solution for advanced programmatic advertising

Power up
your programmatic

Unified platform

All of our location intelligence.
One connected platform.

OnePlatform unifies Adsquare’s Analytics, Activation, and Attribution solutions in one interface—linking insights, targeting, and measurement for faster, smarter, and more effective campaigns across all programmatic channels.
Directly Integrate

Integrated by design. Connected by data.

Available wherever you buy media—OnePlatform ensures seamless activation across all programmatic platforms. Unified data flows eliminate fragmentation, streamlining planning, targeting, and measurement for consistent performance.
Selfe Service

Flexible by nature.
Designed for your ideal workflow.

Run campaigns independently or let our experts guide you with managed services. OnePlatform adapts to your style, whether you want hands-on control or full-service support from insights to outcomes, and outcomes back to strategy.
Data Protection

Privacy at the core.
Compliance without compromise.

With GDPR and CCPA compliance built-in, OnePlatform puts privacy first. Every insight, audience segment, and activation meets global standards—ensuring trusted, compliant performance at scale.

From insights to impact

Why it works

Map-based visualisations

Explore movement patterns and geo-spatial context to understand how people interact and navigate locations.

Custom audience modelling

Build ID-Precise and Geo-Contextual segments based on real-world behaviour, intent signals, and live location context.

Real-world attribution

Quantify incremental footfall, connect media exposure to in-store visits, and feed performance data back into planning.
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Your programmatic
control centre

OnePlatform

Analytics

Turn foot traffic into foresight.

Visualise real-world behaviour to inform smarter planning and sharpen your competitive edge.

Uncover visitor trends, pinpoint peak traffic hours, and measure customer loyalty with real-time insights into daily footfall and unique visitor patterns.

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Visualise audience hotspots by identifying areas with the highest concentrations of your visitors—or your competitors’—to uncover growth opportunities and refine targeting.

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Map competitor traffic, market share, and audience overlap with powerful visual insights—so you can spot opportunities and outperform the competition.

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Analyse visitor demographics by age and gender to uncover key audience segments and power intelligence retargeting strategies.

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OnePlatform

Activation

Precision targeting, delivered wherever your audiences go.

Tap into over 120,000 datasets to activate audiences across mobile, CTV, desktop, and OOH.

Take a closer look at these two impactful datasets:

Build high-performing audience segments by analysing where people live, work, and spend time—unlocking powerful insights into their interests, habits, and intent.

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Activate audiences in the moment with real-time location and context. Reach consumers based on where they are—not who they are—without relying on online identifiers.

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OnePlatform

Attribution

Connect your media to measurable, real-world results.

Understand what’s working and why—with attribution that ties exposure to store visits.

Dive into the key metrics on the Attribution dashboard:

Prove the true impact of your campaigns. Quantify incremental visits, isolate ad-driven uplift from organic traffic, and track cost per lift—giving you the insights needed to optimise budgets and maximise ROI.

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Unlock richer location intelligence by analysing visits, unique visitors, and average distance to conversion at each POI. Discover where your audiences come from, how far they travel, and which locations drive the strongest ad performance.

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Track campaign performance across days and hours to uncover peak moments for engagement and conversions—so you can optimise timing and maximise impact.

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Refine your targeting with detailed demographic insights. Analyse visitor profiles by gender, age, and purchasing power to build higher-performing, more precise audience segments.

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Understand traffic shifts and overlap with rivals. Identify audience overlap with competitors and track how your campaigns shift traffic—whether by winning customers away or influencing shared audiences. Turn competitive insights into a strategic advantage.

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The Lab

Our dedicated resource for building expertise and best practices in driving marketing performance.
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Get in touch with us

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