Unlock powerful TV advertising with Adsquare’s rich audience data and LiveRamp’s Advanced TV Solution. Achieve precise targeting, better reach, and higher engagement for addressable and OTT TV campaigns. Start optimizing your TV ads today!

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

Campaign Goal
Industry Vertical
Content Type

Most recent posts:

Maximising DOOH impact: A 13% boost in brand awareness for Ria Money Transfer
6 min read
Crafting the perfect curated deal: How to drive strategic impact with Adsquare Curation
5 min read
Measuring what matters: GrandVision’s audio-first strategy
6 min read
Curating for context: Enhancing ad relevance with Adsquare’s Geo-Contextual PMP
5 min read
From clicks to footsteps: Bridging online intent with offline action
6 min read
Retail media: The next evolution in programmatic advertising
6 min read
Curation: A streamlined approach to data-driven targeting
4 min read
In-person shopping is growing – so is the need for footfall attribution
6 min read
Adsquare expands Measurement solution to Austria & Switzerland
3 min read
Real-time ad precision: Driving 4,000+ IKEA store visits with Adsquare
6 min read
Adsquare 2024 ESG Report: Driving change through responsibility
30 min read
White paper: Harnessing the power of location intelligence to transform customer experiences
30 min read
Advanced TV advertising: Unlock precision targeting with Adsquare & LiveRamp
6 min read
Real-time ad precision: The power of Adsquare’s integration with Displayce
6 min read
Introducing Adsquare Curation: Three private marketplaces for smarter media buying
3 min read
Driving qualified leads: How Porsche optimised dealership foot traffic using Adsquare
5 min read
Maximising OOH with location intelligence: Insights for data-driven success
6 min read
Programmatic buying in CTV: The auction advantage for enhanced campaign performance
2 min read
CTV Advertising: Transforming programmatic media strategies for modern audiences
30 min read
Cracking the code of consumer preferences: Actionable insights for CTV audience engagement
5 min read