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The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

Adsquare 2024 ESG Report: Driving change through responsibility
30 min read
White paper: Harnessing the power of location intelligence to transform customer experiences
30 min read
Advanced TV advertising: Unlock precision targeting with Adsquare & LiveRamp
6 min read
Real-time ad precision: The power of Adsquare’s integration with Displayce
6 min read
Introducing Adsquare Curation: Three private marketplaces for smarter media buying
3 min read
Driving qualified leads: How Porsche optimised dealership foot traffic using Adsquare
5 min read
Maximising OOH with location intelligence: Insights for data-driven success
6 min read
Programmatic buying in CTV: The auction advantage for enhanced campaign performance
2 min read
CTV Advertising: Transforming programmatic media strategies for modern audiences
30 min read
Cracking the code of consumer preferences: Actionable insights for CTV audience engagement
5 min read
Adsquare announces partnership with billups for privacy-compliant OOH planning and measurement
3 min read
Adsquare integrates with PubMatic on the sell-side to enhance omnichannel campaigns
3 min read
Unlocking success: Strategies for effective CTV advertising campaigns
5 min read
Luscious locks on display: Sunsilk leverages footfall data to optimise DOOH screens
5 min read
It Works and Adsquare unite to innovate out-of-home campaign strategies
3 min read
Real-time Campaign Optimisation: The Guide to Effective Footfall Measurement
30 min read
Crossing channels: Harnessing the potential of footfall data across omnichannel marketing
2 min read
Sparkling success: How KAS energised Spain’s bar scene with precision targeting
5 min read
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
Adsquare’s year in review 2023: An open letter from our founders
2 min read