×
I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquaremedia.com. We process your information in accordance with our Privacy Policy which you can review via https://adsquaremedia.com/privacy-policy-and-opt-out/.

* Required field.

Whitepaper: Location Context 2.0

1 July 2021, Thursday | By: Christoph Herwig
30 min read
Proximity Targeting
christoph herwig adsquare

About Christoph Herwig

Christoph is VP Global Marketing at Adsquare and based in the Berlin HQ. Before leading the marketing activities, Chris was VP Data Partnerships and responsible for Adsquare's global data supply.

As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale? The answer, as set out in this white paper, is for the industry to double down on context-based marketing by enriching it with spatial and geo-located audience data. The model gives all the benefits of digital personalisation with none of the privacy downsides. We provide examples of companies that are already using it, and outline some of the technical underpinnings that make it possible.

The report’s content in a nutshell:

  • Learn about the impact when targeting in the context of location
  • Discover what is possible when time, movement and location data intersect
  • Understand the future-proof methodology behind Proximity Targeting
christoph herwig adsquare

About Christoph Herwig

Christoph is VP Global Marketing at Adsquare and based in the Berlin HQ. Before leading the marketing activities, Chris was VP Data Partnerships and responsible for Adsquare's global data supply.