×

Please enter your contact details to download the file.

I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquaremedia.com. We process your information in accordance with our Privacy Policy which you can review via https://adsquaremedia.com/privacy-policy-and-opt-out/.

* Required field.

US Privacy Supplement

US Privacy Supplement

Last updated and effective: 1st January 2024

This Privacy Supplement supplements Adsquare’s Platforms Privacy Policy for Consumers with their main residence in:

  • California, as defined in the California Consumer Privacy Act (“CCPA”)
  • Virginia, as defined in the Virginia Consumer Data Protection Act
  • Colorado, as defined in the Colorado Privacy Act (“CPA”)
  • Connecticut, as defined in the Connecticut Data Privacy Act (“CDPA”)
  • Utah, as defined in the Utah Consumer Privacy Act (“UCPA”)

1. Definitions

2. Sources of Personal Information

3. Personal Information that we collect

4. Use of Personal Information 

5. Sharing or sale of Personal Information

6. Children’s data 

7. Your rights

8. How to exercise your rights

9. How the business responds to Do Not Track -DNT- signals

10. Annual data requests

1. Definitions

You can find the definitions of the legal and technical words used in Adsquare’s Privacy Policies in the section ‘Understanding Privacy’. To facilitate reading this Supplement, below you will find the definitions that are  relevant in the specific context of the U.S. states listed above.   

Personal Information: In Adsquare’s Privacy Policies you will find the term “Personal Data” to refer to Personal Information meaning any information that allows to identify directly or indirectly a Consumer. 

Data Subject or Consumer: it is the natural person resident in one of the States listed above and that is identifiable as a subject in the Personal Information. 

Consent: At Adsquare, Consent means any freely given, specific, informed, and unambiguous indication of the Consumer’s wishes by which the Consumer, by a statement or by a clear affirmative action, signifies agreement to the processing of Personal Information relating to the Consumer.

Sensitive Personal Information: In the context of this Supplement, Sensitive Personal Information refers to the following categories of Personal Information: 

  • Data that reveals your racial or ethnic origin, immigration status or citizenship, political opinions, religious or philosophical beliefs
  • Data that reveals if you are part of a trade union, professional or trade association
  • Data concerning your health
  • Data about your sex life or sexual orientation
  • Data regarding your criminal convictions or records
  • Genetic or biometric data to identify you
  • Your identification issued by a governmental body (ID, driver’s licence, social security number, passport number, tax ID, etc)
  • Account login information, financial accounts, debit card and credit card numbers in conjunction with security codes
  • Content of mail and text messages
  • Data concerning if you have been the victim of a crime
  • Data from a known child
  • Precise geolocation data from a device and that is used or intended to be used to locate a Consumer within a geographic area that is equal to or less than the area of a circle with a radius of 1,750 to 1,850 feet depending on the applicable law.

Sensitive Locations: Refers in general to places that might be linked to Sensitive Personal Information for example medical facilities, religious places, educational institutions for children, labour union offices, locations of public gatherings related to the exercise of the right to assembly,  locations of organisations that provide services to minorities, women, refugees and other social group that can be the subject of discrimination.

Please find below a table to facilitate your understanding of the categories of Personal Data that we collect in relation to the CCPA classification.

2. Sources of Personal Information

For information about the sources of Personal Information please refer to section 3 “Sources of Personal Data” in our Platforms Privacy Policy.  

3. Personal Information that we collect

For information about the categories of Personal Information that we have collected about Consumers in the States listed in this Supplement in the past 12 months, please refer to section 4 “What Personal Data do we collect and for which purposes?” in our Platforms Privacy Policy.  

As a general policy, Adsquare requires its Data Providers to only supply Personal Information, collected with the Consent of the consumer according to the applicable law. Regarding Sensitive Personal Information, Adsquare processes precise geolocation data exclusively based on explicit Consent. 

Please find below a table with the categories of Personal Data collected from users by third parties that we process through the Adsquare Platforms, to facilitate your understanding of section 4.B of the above-mentioned Platforms Privacy Policy.

Categories of Personal Information Examples
Unique Online Identifiers Cookie IDs
Device Identifiers Mobile Advertising ID (AAID, IDFA)
Geolocation Data (May include precise geolocation data as described by the applicable State Law) Latitude and longitude
Time Stamps Date and time of accessing digital properties or location
Audience Segments Demographics, preferences

4. Use of personal information

For information about how we use your Personal Information please refer to section 4 “What Personal Data do we collect and for which purposes?” in our Platforms Privacy Policy column Purposes/Use cases.  

5. Sharing or sale of Personal Information

For information about the categories of Personal information that we share and the categories of Third Parties that we share the Personal Information with please refer to section 5 “Who do we share your information with?” in our Platforms Privacy Policy.  

Categories of data sold:

  • Mobile Advertising IDs
  • Date and time of visiting set of locations *
  • Cookie information
  • Audience segments  (Demographics, preferences

* Precise geolocation data such as latitude/longitude is not shared, sold, or provided to any recipient.

6. Children's data

Adsquare does not knowingly process, share or sell Personal Information collected from children under the age of 18. Adsquare requires its data providers in all countries, including the US, to  provide data only from Consumers over 18 years of age.

7. Your rights

Besides the GDPR  rights enounced in our Platforms Privacy Policy (see section 6 “Your rights as a Data Subject”), as a Consumer resident in one of the states listed above you have the following rights:

California Virginia Colorado Connecticut Utah
Right to access: Request disclosure of Personal Information collected and or sold. Right to access: confirm whether a controller is processing the Consumer’s Personal Data and to have access to such data. Right to access: confirm whether a controller is processing the Consumer’s Personal Data and to have access to such data. Right to access: confirm whether a controller is processing the Consumer’s Personal Data and to have access to such data. Right to access: right to confirm whether a business is processing their Personal Data and to access their Personal Data.
Request the correction of inaccurate Personal Information being processed. Right to correct inaccuracies in their Personal Data. Right to correct inaccuracies in their Personal Data. Right to correct inaccuracies in their Personal Data.
Request deletion of Personal Information. Right to delete Personal Data provided by or obtained about the Consumer. Right to delete Personal Data provided by or obtained about the Consumer. Right to delete Personal Data provided by or obtained about the Consumer. Right to delete Personal Data provided to the business.
Consumers have the right to nondiscrimination. Consumers have the right to nondiscrimination. Consumers have the right to nondiscrimination. Consumers have the right to nondiscrimination Consumers have the right to nondiscrimination.
Opt out of the sale or sharing of Personal Information, and opt out of profiling/automated decision-making behaviour. Consumers may opt out of the processing of the Personal Data for purposes of targeted advertising, the sale of Personal Data, and profiling in advancing decisions that produce legal or similarly significant effects concerning the Consumer. Consumers may opt out of targeted advertising, the sale of their Personal Data, and certain types of profiling. Consumers may opt out of targeted advertising, the sale of their Personal Data, and certain types of profiling. Opt out of the processing of Personal Data for targeted advertising or the sale of Personal Data.
Right to limit the processing of Sensitive Personal Information. Processing of Sensitive Personal Information requires explicit Consent. Processing of Sensitive Personal Information requires explicit Consent. Processing of Sensitive Personal Information requires explicit Consent. Right to limit the processing of Sensitive Personal Information.

8. How to exercise your rights

If you wish to exercise any of these rights, you can do so at any time by using the contact details provided under the “Send us your privacy request” heading below, writing to our email address privacy@adsquaremedia.com or reach out by phone through our toll-free number 1 (833) 418-0800. 

You may present the request by yourself, or you may authorise an agent to submit a request on your behalf (written permission). 

To present your request you only need to inform us what is the Mobile Advertising ID  (MAID) of your device. For access requests additional information may be necessary to verify your identity, in such case, please only provide the additional information once it is requested by Adsquare. 

Adsquare may deny an access request if you fail to provide the requested information regarding the ownership of the mobile device. Adsquare will provide an explanation as to why access has been denied and you have the right to appeal this decision during the following 45 days after receiving Adsquare’s response via email to privacy@adsquaremedia.com 

Opt-Out Option Via Advertising ID

To specifically opt-out from our services without changing your device settings, you can use the below Contact Form, or by email to privacy@adsquaremedia.com, to submit your Advertising ID to our platform. To find out your Advertising ID, use the following instructions:

  • iOS users have to download an app (e.g. “The Identifiers”) and copy the “Advertising Identifier”

Android users choose Google Settings > Ads and copy the “advertising ID”

Opt-Out Option Via Device Settings

Data is only processed in order to show you the most relevant advertising content and to provide statistical analytics products and services. If you’re opposed to this, always read the terms and conditions and privacy notices when installing new apps. Many websites and mobile applications provide opt-out options, and you have the option to limit ad tracking on your smartphone.

If you wish that your location, be private, you can turn the geo-location feature off within the location settings of your device. In addition to this, you can disable ad tracking on your device so that Adsquare will no longer include device information in its audience segments or analytics products and services.

The following instructions explain how to turn off ad tracking for Apple and Android devices:

iOS:

  • Choose Settings > Privacy & Security > Tracking
  • Turn off “Allow Apps to Request to Track” or make your choice per app below

Android:

  • Choose Settings > Google > Ads
  • Check Opt out of Ads Personalisation
  • Toggle it off, then tap on “Reset advertising ID”

9. How the business responds to Do Not Track -DNT- signals

Adsquare does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. Third parties that have content embedded on Adsquare’s websites such as social feature may set cookies on a user’s browser and/or obtain information about the fact that the web browser visited a specific Adsquare website from a certain IP address. Third parties cannot collect any other personally identifiable information from Adsquare’s website unless you provide it to them directly.

10. Annual data requests​

From January 1, 2023 to December 31, 2023 Adsquare facilitated requests made by Californian consumers who requested their data to be deleted, to access information (“requests to know”), or Do Not Sell requests (“requests to opt-out”). Below are the metrics from the previous calendar year on the totals for each type of request.

Type of requests Number of Requests Number complied with Number denied Average number of days to respond
Opt out requests 80.259 80.259 0 5
Access requests 19 19 2 8
Delete requests 44 44 0 6

Send us your privacy request

We encourage you to explore our Privacy Centre to fully understand how Adsquare manages your Personal Data and to reach out with any questions you have using the below contact form or by email to privacy@adsquaremedia.com. If you reside in the U.S., please refer to our US Privacy Supplement.

    (alphanumeric scheme: 00000000-0000-0000-0000-000000000000)

    * Required field. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquaremedia.com. We process your information in accordance with our Privacy Policy which you can review here.Adsquare does not process your name, email address, phone number, or home address, unless you have explicitly subscribed to our newsletter and marketing communications. We want to assure you that this Personal Data is not used in any Adsquare products and it is not necessary to send any additional personal data to unsubscribe. We respect your privacy and only use the information you have willingly provided.If your request is related to the solutions that Adsquare offers or for OPT-OUT / Deletion request we only require your Mobile Advertisement ID and an email address to communicate with you. Please do not share additional information such as phone number, home addressee, personal ID information, etc, as this is not necessary. In case of an Access Request, we will contact you if any other information is required.For information on how to find your Mobile Advertising ID please follow the instructions here.