Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 October 2023, Monday |
By: Adsquare
30 min read
About Adsquare
Adsquare empowers companies to supercharge their campaigns in the new era of consumer privacy. Our editorial staff regularly publishes whitepapers, opinion pieces, success stories, or best practices for you to stay at the fore-front of data-driven marketing.
As the advertising industry navigates its way toward a post-cookie world, contextual targeting is experiencing a renaissance. One strategy of note is the use of location context to deliver locally relevant advertisements. Geo-contextual targeting empowers marketers to engage with consumers in a meaningful way by responding to their inferred interests and physical location in real time. To fully realise the potential of this approach, our latest playbook illuminates effective tactics for creating geo-contextually relevant campaigns, ensuring adaptability in a privacy-centric future.
What’s inside:
Defining geo-contextual segments
Creating tailored messages aligned with geo-contextual cues
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About Adsquare
Adsquare empowers companies to supercharge their campaigns in the new era of consumer privacy. Our editorial staff regularly publishes whitepapers, opinion pieces, success stories, or best practices for you to stay at the fore-front of data-driven marketing.
30 min read 