3 min read 
At Adsquare we like to stay on top of trends in adtech, that’s why we introduced the media percentage price model on our OOH Planning & Activation platform.
From now on users will have a choice between CPM and media percentage when activating their campaign. This feature provides advertisers with a wider selection of destination partners and more flexibility in the buying process.
The switch between the two pricing models is done by simply clicking on the radio button, allowing users to get a preview of a price. Overall the new pricing model is aimed at budget optimisation for even higher ROI.
If you’re interested in a demo or have further questions, please feel free to reach out to us.