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As advertising professionals, media buyers and planners, you are navigating a constantly changing landscape where CTV has rapidly become the cornerstone of effective advertising strategies. This shift has unlocked a suite of opportunities for precise targeting, dynamic bidding, and personalised viewer experiences.

CTV Advertising: Transforming programmatic media strategies for modern audiences

25 June 2024, Tuesday | By: Adsquare
30 min read
Adsquare data for CTV ads
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About Adsquare

Adsquare empowers companies to supercharge their campaigns in the new era of consumer privacy. Our editorial staff regularly publishes whitepapers, opinion pieces, success stories, or best practices for you to stay at the fore-front of data-driven marketing.

In the ever-evolving landscape of digital marketing, Connected TV (CTV) has emerged as a cornerstone of effective advertising strategies. In our latest white paper we’re diving into insights revealing how CTV’s precise targeting, dynamic bidding, and personalised viewer experiences are reshaping programmatic media.

What’s inside:
  • The rise of CTV

  • Programmatic advertising and CTV

  • Available opportunities in CTV advertising

  • Strategies for effective CTV advertising

  • The future of CTV

  • CTV advertising trends

 
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Adsquare Logo

About Adsquare

Adsquare empowers companies to supercharge their campaigns in the new era of consumer privacy. Our editorial staff regularly publishes whitepapers, opinion pieces, success stories, or best practices for you to stay at the fore-front of data-driven marketing.