The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

Adsquare redefines campaign measurement with unified Attribution Dashboard
3 min read
Driving dealership performance: How Sokal measured real-world foot traffic with Adsquare
6 min read
Activate with accuracy: How ID-Precise and Geo-Contextual Data maximise campaign performance
5 min read
Driving footfall at scale: How Soreen tripled audience reach with ID-Precise Targeting
6 min read
Inside Adsquare’s Attribution Dashboard: Insights that shape smarter strategy
5 min read
Maximising DOOH impact: A 13% boost in brand awareness for Ria Money Transfer
6 min read
Crafting the perfect curated deal: How to drive strategic impact with Adsquare Curation
5 min read
Measuring what matters: GrandVision’s audio-first strategy
6 min read
Curating for context: Enhancing ad relevance with Adsquare’s Geo-Contextual PMP
5 min read
From clicks to footsteps: Bridging online intent with offline action
6 min read
Retail media: The next evolution in programmatic advertising
6 min read
Curation: A streamlined approach to data-driven targeting
4 min read
In-person shopping is growing – so is the need for footfall attribution
6 min read
Adsquare expands Measurement solution to Austria & Switzerland
3 min read
Real-time ad precision: Driving 4,000+ IKEA store visits with Adsquare
6 min read
Adsquare 2024 ESG Report: Driving change through responsibility
30 min read
White paper: Harnessing the power of location intelligence to transform customer experiences
30 min read
Advanced TV advertising: Unlock precision targeting with Adsquare & LiveRamp
6 min read
Real-time ad precision: The power of Adsquare’s integration with Displayce
6 min read
Introducing Adsquare Curation: Three private marketplaces for smarter media buying
3 min read