3 min read 
Following the growing demand for our data-driven OOH solutions, Adsquare has appointed Ben Holmes as OOH Account Director. Ben will report to Adsquare’s General Manager UK, Andy Beames, and will be based in the company office in London.
Ben has over 6 years of experience in the programmatic advertising industry, specifically at MiQ where he evolved from trading and account managing programmatic campaigns to developing and launching several of MiQs products in the UK. As a Trader at MiQ, Ben delivered the first programmatic DOOH campaigns for MiQ across EMEA, and in his role as a Technical Account Manager, he developed and led MiQ’s Dynamic Creative, Brand Measurement, and DOOH offerings with the UK strategy team.
As OOH Account Director, Ben takes full ownership of Adsquare’s partnerships with OOH operators to level up their programmatic buys by leveraging Adsquare’s data-driven solutions for OOH planning and activation. With a deep understanding of OOH business priorities, Ben will assist OOH planners and activation teams globally to deliver best-in-class OOH campaigns. Ben will also educate new and existing clients on Adsquare´s OOH platform capabilities while helping them achieve their commercial goals.
Andy Beames, GM UK says: “I’m excited to have Ben on board. Ben will be a catalyst for advocacy of Adsquare´s data-driven solutions in the OOH planning and activation field. I am confident that with Ben, we will maximise our clients trading efficiencies, and ultimately drive our clients´ and Adsquare´s business results.”
Welcome onboard Ben!