Adsquare integrates with PubMatic on the sell-side to enhance omnichannel campaigns
London – 22 May 2024. PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today…
Articles by Christoph Herwig
London – 22 May 2024. PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today…
As a globally leading Location Intelligence Platform, Adsquare’s mission is to power marketers with geospatial data science to enhance their…
Today’s consumers are always-on. The smartphone is their first-screen and helps them in navigating through everyday life. This is both a challenge and an opportunity for brands, especially for those with local businesses.
Kantar’s TGI consumer data team has partnered with audience and location intelligence company Adsquare to help brands build highly targeted,…
Let’s face it, the last two years have not been business as usual. We were unexpectedly thrown into a global…
London, 15 March 2022. Adsquare has partnered with CKDelta and Urban Analytix to unveil a new data partnership, enabling advertisers…
Adsquare appoints Manuel Messner as VP Engineering. In this new position, Manuel takes full responsibility for further scaling the IT…
Introducing Adsquare’s new brand design for online communication After almost one decade, the Adsquare brand has a new corporate identity…
New partnership allows for better performing campaigns in a privacy-first world Adsquare and Skrise Intelligence announce their data partnership in…
New York, 16 September 2021. Adsquare, the global audience & location intelligence company, will collaborate with Unified ID 2.0 to…
Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised,…
A lot has been written about the changing marketing landscape. Identity-based targeting may be on the decline. New privacy regulations…
As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world…
Apple launched their update to iOS 14.5 end of April and users are starting to install the new release. The…
Adsquare has been awarded the MMA Smarties Award 2020 for its footfall measurement product. With the awarded campaign, that launched in cooperation…
New partnership brings Adsquare’s privacy-friendly audience data to OOH advertisers in Germany, the U.K and the Netherlands. Sage + Archer…
Turning measurement into insights You might have heard about the concept called Randomized Control Trial (RCT) which is a gold…
In this paper, we investigate the data-driven transformation of OOH advertising. Here, you will find data points that show exactly…
In this paper, we look at the benefits to advertisers of attributing store visits to ad exposure, provide examples of…
Marketers are constantly looking for the next innovative method to get a competitive edge to generate revenue and intent data…
Yeah, you read it right. Our data partnerships team is working hard to continuously expand and improve the data offering…
Digital marketers are now able to make use of IRI purchase data for more effective OOH planning and programmatic media…
Adsquare has established a data partnership agreement with ALC, one of the industry’s leading privately-held providers of first-party data solutions…
Today we celebrate the “Masters” campaign with our partners Burger King and Waze, in cooperation with Poster Conseil and KR…
Adsquare has entered into a data partnership agreement with Experian, the leading global provider of information services. Digital marketers are…
Adsquare is pleased to announce the integration of its Real-time Footfall Measurement product with leading DSP MediaMath. Advertisers and media…
DoDo is a jewelry brand part of Pomellato Spa and the Kering Group founded in 1994 combining Italian artisanal savoir-faire…
With our latest integration of weather data, we’re adding a new data dimension to our ‘Audience Management Platform’ (AMP). Weather…
We’re pleased to announce changes to some key roles within our organization. Our former General Manager France, Nicolas Méar, relocates…