Adsquare 2024 ESG Report: Driving change through responsibility
Adsquare’s 2024 ESG Report reflects our enduring commitment to sustainability, innovation, and responsibility. As a global leader in programmatic advertising,…
Articles by Adsquare
Adsquare’s 2024 ESG Report reflects our enduring commitment to sustainability, innovation, and responsibility. As a global leader in programmatic advertising,…
Discover the power of a next-level TV activation solution. Adsquare has partnered with LiveRamp to bring you the precision and…
A game-changing partnership for DOOH since 2022, Adsquare and Displayce’s DSP have formed a powerful integration that brings real-time precision…
Berlin – 21 October 2024 – Adsquare, a leader in Location Intelligence for programmatic media buying, is proud to announce the…
Porsche has always been a brand synonymous with luxury and precision, and their marketing efforts are no different. When the…
Authored by: Uwe Broeske Out-of-Home (OOH) advertising remains one of the most impactful ways to capture consumer attention. Whether through…
Authored by: Laura Quach The rise of CTV offers new opportunities to engage audiences and leverage location intelligence to add…
In the ever-evolving landscape of digital marketing, Connected TV (CTV) has emerged as a cornerstone of effective advertising strategies. In…
In the ever-evolving landscape of digital marketing, understanding and engaging consumer preferences is more crucial than ever. With the rise…
Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global Out-of-Home (OOH) managed services agency…
In the dynamic landscape of digital advertising, where precision and impact are paramount, Connected TV (CTV) has emerged as a…
In a bid to boost sales of its “Strong & Long” series, Sunsilk, a household name in haircare, teamed up…
Berlin, Germany – 09 April 2024. It Works, a pioneering force in the advertising industry, is excited to announce its…
In this white paper you will discover the importance of measuring footfall in today’s digital advertising landscape. Explore how traditional…
Authored by: Inès Vrel In today’s fast-paced digital landscape, understanding customer behaviour across multiple channels is paramount for businesses aiming…
One of Spain’s first soft drinks, KAS, is celebrated for its youthful vibrancy and distinctive sparkling citrus taste. To boost…
In the fast-paced world of modern marketing, optimisation is pivotal. To achieve precise audience targeting, streamline conversion pathways, and drive…
To our business partners, friends, and industry colleagues, Throughout 2023, your unwavering support has driven all of our accomplishments, and…
The inevitable obsolescence of the third-party tracking cookie is a reality all advertisers must face. As Google sets the stage…
Magnum, a beloved ice cream brand, joined forces with their agency, Mindshare, to launch a campaign aimed at promoting their…
In today’s fiercely competitive marketing landscape, precision in targeting is the key to success. It’s not about reaching large numbers;…
As the advertising industry navigates its way toward a post-cookie world, contextual targeting is experiencing a renaissance. One strategy of…
LONDON – 25.10.2023 – ID5, the market-leading identity provider for digital advertising, announced a partnership with Adsquare, the leading location…
Berlin, Germany – 06 October 2023. Adsquare, the foremost location intelligence platform, partners with mobile.de and Kleinanzeigen, Germany’s leading online classifieds marketplaces….
In the ever-evolving landscape of digital marketing, one thing remains constant: the holiday shopping season. This is a prime time…
Weather has a profound impact on how consumers behave. Their needs, interests, and purchasing decisions often change based on the…
Revolutionary Platform Redefines Ad Tech Landscape by Empowering Businesses with Unprecedented Footfall Insights [Berlin, 18.09.2023] – Adsquare, a leading location…
Unlock the full potential of data-driven marketing with Adsquare’s powerful Audience data seamlessly integrated into the LiveRamp platform. Our state-of-the-art…
In this case study, we present how Adsquare’s Audience Targeting solution supercharged Matterkind’s targeting strategy for their client, Flavettes, the…
David Luchtenberg, General Manager of Germany, sits with Adzine to discuss the changing landscape of audience targeting in the privacy-first…
https://www.youtube.com/watch?v=oyObsHQLkJw&t=4s Alexander Genauck, Director of Data Analytics Engineering & Data Science at Adsquare, was recently featured on the “Data for…
New York, 07 June 2023 – Vistar Media, the world’s leading end-to-end programmatic ecosystem for digital out-of-home, is pleased to…
In the ever-evolving world of advertising, data-driven strategies have become the key to success. However, as privacy concerns rise and…
In this case study, we explain how Adsquare’s Proximity Targeting solution helped Matterkind achieve a highly effective drive-to-store campaign for…
We’re excited to share a recent interview with Emre Karadayılar, our very own Product Manager. Emre provides a deep dive into his…
In this case study, we explain how Adsquare’s Real-Time Footfall Measurement solution helped Big Imagination Group and Grapeseed Media achieve…
For the tenth time in a row Adsquare has been awarded the Drive-to-Trust label by CESP in association with the…
Adsquare, an award-winning location intelligence platform, has announced an expansion to its partnership with Scoota, a leading independent ad tech…
Data-driven marketing is often misunderstood and tends to be surrounded by a few myths that have accumulated over the years….
Adsquare, the certified location intelligence platform, announces the appointment of two UK executives. Richard Turnbull was appointed as General Manager…
It is always a challenge to model (D)OOH campaigns with a perfect balance of sufficient reach and high index of…
Adsquare announces the launch of its Footfall Measurement solution via Xandr, a part of Microsoft Advertising, powering a global marketplace…
As Adsquare continues to expand our offerings on an international level, the Adsquare staff continues to expand as well. We…
StackAdapt, the leading self-serve programmatic advertising platform, is expanding its partnership with Adsquare to include more global solutions, including a footfall…
Today, Yahoo and Adsquare announced a new relationship to bring digital out-of-home (DOOH) targeting and measurement capabilities to the omnichannel…
Currency Reach feature allows advertisers to upload custom lists of inventory and compare them with the official JIC figures by…
At Adsquare we like to stay on top of trends in adtech, that’s why we introduced the media percentage price…
Today’s consumers are always-on. The smartphone is their first-screen and helps them in navigating through everyday life. This is both a challenge and an opportunity for brands, especially for those with local businesses.
The new partnership brings the broadest range of Adsquare´s privacy-friendly data to advertisers in Europe. Paris, 27 June 2022 –…
Adsquare is thrilled to announce the appointment of Laura Quach as Sales Director, Americas. Laura will report to Chris Gurciullo,…
Make your Media Budget Work Smarter with Telco Data In the ever-evolving world of data-driven advertising, marketers are constantly looking…
Normalised Data feature mitigates sampling bias that might appear in the age and gender representation using census data available at…
Today’s consumers are always-on. The smartphone is their first-screen and helps them in navigating through everyday life. This is both a challenge and an opportunity for brands, especially for those with local businesses.
Today’s consumers are always-on. The smartphone is their first-screen and helps them in navigating through everyday life. This is both a challenge and an opportunity for brands, especially for those with local businesses.
Today’s consumers are always-on. The smartphone is their first-screen and helps them in navigating through everyday life. This is both a challenge and an opportunity for brands, especially for those with local businesses.
Adsquare announces the appointment of Chris Gurciullo as General Manager, Americas. Chris will be responsible for leading and growing commercial…
Adsquare is pleased to announce the appointment of Juan Millán Míguez as General Manager, Spain. Juan will report to Adsquare’s…
Adsquare takes sustainability seriously and considers its impact on the world as one of the critical fundamentals of its business…
Access our library of whitepapers containing expert analysis on trends impacting the marketing landscape, key learnings from leading advertisers across…
Welcome to Adsquare’s Platform for Out-of-Home Planning & Activation. As Out-of-Home experts, at Adsquare we are well aware of the…
Following the growing demand for our data-driven OOH solutions, Adsquare has appointed Ben Holmes as OOH Account Director. Ben will…
Adsquare is delighted to announce the appointment of Kevin Moritz as GM DACH (Germany, Austria, Switzerland). Kevin will report to…
Adsquare is delighted to announce the appointment of Melvin Wong as Sales Director, North Asia. Melvin will be based in…
Adsquare’s CEO and Co-Founder, Tom Laband, answers some key questions on our Data-Driven Out-of-Home Solutions. Check out his answers in…
New functionalities streamline the planning and programmatic activation of OOH campaigns by combining audience, movement and spatial data. This week…
Today’s consumers are always-on. The smartphone is their first-screen and helps them in navigating through everyday life. This is both a challenge and an opportunity for brands, especially for those with local businesses.
Spanish car manufacturer CUPRA needed to increase brand awareness and foot traffic to its dealerships. CUPRA decided to engage Adsquare as a one- stop partner to run a programmatic DOOH campaign and to measure their drive-to-store campaign in Spain.
Walmart, a giant in the Retail industry with 3,047 stores in Mexico, wanted to push consumers to their POIs while on the go. For this reason, they engaged Waze, a well-known GPS navigation software app helping users to get instant traffic updates.
McDonald’s is the first QSR company in Spain to have launched a fully programmatic Digital Out-of-Home (DOOH) campaign, using Adsquare ́s data-driven marketing solutions to generate traffic to their McAuto points of sale.
Marriott International ́s financial results for the third quarter of 2020 showed that the business was dramatically impacted by the COVID-19 global pandemic. How was Marriott’s strategy adjusted in an effort to contain the impact of the pandemic on their hospitality business?
The multinational ready-to-assemble furniture retailer IKEA mandated our partner Xasis to run a proximity targeting campaign in Italy and to measure the effectiveness of the campaign by analyzing the foot traffic to IKEA points of sale.
According to Forbes, the number of Americans going gluten-free has tripled since 2009. The smartphone is the first-screen for today’s consumers who are more and more conscious of their everyday life choices, food purchases included.
Berlin, 7 October 2020 – It is with immense pleasure that we announce to be the Silver winner in the…
Adsquare is delighted to announce the appointment of Hannes Carl Meyer as VP Product, effective 1st September 2021. Reporting to Adsquare’s CEO…
Adsquare is delighted to announce the appointment of Jason Podgoetsky as Sales Director, Australia & New Zealand. Jason will report to Adsquare’s…
Adsquare, the global audience and location intelligence company, announced today the appointment of Luise Weiss as VP Revenue, effective 1st…
Our Proximity Targeting campaign with Adsquare enabled us to reach our target audience leading to 7.1k impressions and a CPA…
Adsquare is delighted to announce the appointment of Arti Shah as VP Platform Partnerships. Arti will report to Adsquare’s CEO and Co-Founder,…
Nadia Daboussi, Senior Account Manager at Adsquare answers some key questions on our Proximity Targeting solution. Check out her answers in…
We asked Chris, VP Marketing at Adsquare, some key questions on Footfall Measurement, also known as Offline or Store Visit…
As restrictions begin to ease in many countries, many ask us how to prepare for life after lockdown. With the…
Marketers are always in the lookout for new solutions that help them predict human mobility and reach their audiences more…
OOH operators and advertisers are demanding effortless solutions to deliver results at scale and qualitative data they can rely on….
Adsquare has partnered with Vistar Media, the leading global provider of software for Digital Out-of-Home (DOOH), to extend its audience…
In response to the increasing demand from clients in Germany, we’re extremely thrilled to announce the opening of our brand…