5 min read 
Adsquare is delighted to announce the appointment of Hannes Carl Meyer as VP Product, effective 1st September 2021. Reporting to Adsquare’s CEO and Co-Founder, Tom Laband, Hannes will be based in the company’s headquarters in the heart of Berlin.
As VP Product, Hannes will lead an international team of product managers, UX/UI designers, as well as front and backend developers. The AdTech expert takes full responsibility for the development, launch, and quality assurance of Adsquare’s data-driven marketing solutions for more effective planning, targeting, and measurement of omnichannel advertising campaigns.
Hannes, who has 18 years of work experience in the advertising industry, is joining Adsquare from Annalect Germany, a division of Omnicom, where he was Managing Director. Prior to that, Hannes acted as Global Director Strategy Media Measurement at GfK. Not only does Hannes know how to lead cross-functional teams and implement strategies, as a trained technical manager and software programmer, he also knows his way around under the hood.
Tom Laband, CEO and Co-Founder of Adsquare, comments: “We are confident that with Hannes, Adsquare will significantly improve the delivery and performance of our existing and future solutions. Hannes combines a great personality with extensive expertise in the media landscape, programmatic advertising, data, and measurement.
Besides work, Hannes enjoys sailing offshore and going where the wind blows. In this spirit: Ahoy and welcome on board, Hannes!